“Your Life Can Change in an Instant.
Joe Zarzaur Makes Sure You Get it Back.”
Simple Messaging. Powerful Impact. Consistent Brand Recognition.
Welcome to Your Custom-made Luminary Proposal. :)
01 // The Structure
MIDDLE 1
MIDDLE 2
END
A breakdown of the core structure that the spots in our campaign utilize: a memorable and instantly recognizable TV spot framework and marketing motif for Zarzaur Law that can be used time and again, on virtually any platform.
BEGINNING
The Normal Pace of Life, Before Tragedy
Whether it’s a couple riding in a car, a woman crossing the street, or a child trying a snack, all spots begin with 5 to 10 seconds of a normal or relatively unremarkable moment in the lives of the character on screen.
The Moment Life Changed
In a split second, the life of the character on screen changes, forever impacted by the reckless nature of a drunk driver, the carelessness of a maintenance crew, the negligence of a corporation, or any one of a seemingly endless array of possible tragic outcomes. The screen cuts to black.
The Zarzaur Catchphrase
A second after the screen turns black, the new, powerful, Zarzaur Law catchphrase fades into view: “Your Life Can Change in an Instant.
Joe Zarzaur Makes Sure You Get it Back,” encapsulating in just two, brief sentences the life-changing benefit that hiring Zarzaur Law can have on personal injury victims.
The Closing Argument
After a few seconds on screen, the Zarzaur catchphrase fades out, and a single, long shot of Joe Zarzaur appears where he directs himself to the camera, summarizing in 10 seconds and just a few lines why Zarzaur Law is in a league of its own in personal injury law. We then cut to the end title card with the firm’s contact info and the hashtag #alwaysgowithjoe.
02// The Themes
A summary of the unique narrative elements that the spots in our campaign employ in order to more effectively deliver Zarzaur Law marketing objectives.
Single Shot Suspense
Each campaign spot will utilize one, long shot that slowly dollies in until the moment of tragedy, slowly building unease in audiences with a tense pacing and lack of video editing that is unconventional in 30 second TV spots, garnering them a heightened level of memorability in viewers.
Impact Through Contrast
Every one of the spots in our campaign will utilize a choice of cinematography and sound design that furthers emotional contrast, from pale images before the tragic moment, to warm ones when Joe Zarzaur is on screen; to ambient sounds before tragedy, to inspiring music when Joe appears, emphasizing and therefore psychologically engraining the life-changing impact that Zarzaur Law can produce for personal injury victims.
03 // The Execution
Review the concepts for each spot and a manageable timeline for campaign delivery below.
Deliverables
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PLOT:
A woman rides in the passenger seat of a vehicle as her husband drives. In an instant, her eyes widen and she lets out a yell. We cut to black as the impact of a major car accident is heard.DELIVERABLES:
(1) 30-second TV spot.
(1) Vertical cut.
(1) Widescreen cut.
Schedule
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PLOT:
A vital signs monitor slowly comes into frame. The surgical operation it’s involved in seen in the foreground. When the foreground leaves sight, the pulse reading on the monitor begins to erratically fluctuate, until the monitor’s alarms go off. The screen cuts to black.DELIVERABLES:
(1) 30-second TV spot.
(1) Vertical cut.
(1) Widescreen cut.
Week of 4/22
Weeks of 3/4 - 3/18
Week of 3/25
Week of 4/8
Pre-production
Production
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PLOT:
A child sits at a kitchen table at home, eating a bag of chips, their fingers stained from how much of the bag they’ve been consuming. The angle we’re observing moves past the child and ends up on the kitchen floor, where a second or two later, the child’s body lands in frame, having collapsed from a major allergic reaction to the chips they were consuming that has left them red and gasping for air. We cut to black.DELIVERABLES:
(1) 30-second TV spot.
(1) Vertical cut.
(1) Widescreen cut.
Post-production (First Drafts)
Post-production (Final Drafts)
04// Pricing
View an itemized breakdown of campaign services and their associated pricing by utilizing any of the dropdown menus below.
Production
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(1) Producer (4 Weeks)
(1) Production Manager (2 Days)Total: $7,000
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(1) Creative Director (Flat Fee)
Total: $3,000
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(1) Cinematographer (2 Days)
(1) Camera Operator (2 Days)
(1) Assistant Camera (2 Days)
(1) Gaffer (2 days)
Total: $8,200 -
(1) Sound Technician (2 Days)
Total: $1,000
Total: $19,200
Stipends
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(3) Actors (Half Day Each)
(3) TV Usage LicensesTotal: $3,000
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(1) Film Permit
Total: $0
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(1) Gear Support Stipend
Total: $2,000 -
(2) Days of Catering (On Set)
Total: $1,000
Total: $6,000
Post-production
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(1) Video Editor (4 Days)
Total: $2,400 -
(1) Colorist (1 Day)
Total: $800 -
(1) Sound Designer/Editor (1 Day)
Total: $800 -
(3) Music Licenses
Total: $0